tRAINLINE i came by train CAMPAIGN

Complimenting climate heroes

social & experiential

TRAINLINE EDITORIAL

I came up with ideas and oversaw Trainline’s organic social content for a few months – here are some of my fave posts…And (obvs) you can have a look on Trainline socials.

SOCIAL

TRAINLINE HOW TO’s

We created a series of informative videos for people in the US looking to book their European Vacay.

YOUTUBE

I Came By Train is a movement supported by Trainline, who briefed us to spread the word that train travel is 67% less polluting than driving.

So we partnered with smooth-talking TikTok star Troy Hawke to dish out compliments and ICBT-themed rewards to unsuspecting commuters at Manchester Victoria station, letting them know that they are in fact, climate heroes. 🫡🚆🌍🫡

Results – the paid campaigns generated a total of 6.9 million impressions and nearly 30,000 active engagements. The overall engagement rate of 1.59% demonstrates effective audience interaction across Instagram and TikTok.