DELI BY SHELL
À la car dining
DIGITAL - SOCIAL - OOH - DOOH - PRINT - SHOPPER
A pitch win for Deli by Shell UK - initially a social campaign, which turned into something much bigger.
We were tasked with changing the negative perception of Shell’s food offering, focusing on quality and convenience. Our answer was to get the nation to embrace ‘dining à la car’ by showing that Shell have a delicious food and drink range for people on the go, and not forgetting all the benefits of dining à la car, like always having a window seat, a reclining chair and control of the music ;)
More work coming soon...
Agency: TMW Unlimited
My role: Concept & Copy
Credits: Creative direction - Graeme Noble | Art direction - Chris Micklefield | Production: MINDSEYE