LYNX MEN IN PROGRESS
A series of films exploring what it means to be a man in 2017.
social - digital
Featuring guys talking about a range of topics, from the last time they cried to how they feel about their body, each one offered a new take on what it is to be a man today.
We created 9 short films in total, from about 80 hours of footage, releasing several episodes to coincide with related events (like our film that looked at the relationship between father and son for Father’s Day).
Agency: TMW Unlimited
My role: Concept, Copy + Social
Credits: CD - Jeff Bowerman | Strategy - Simon Butcher | Director - David Stoddart | Production - DARK ENERGY