LYNX MEN IN PROGRESS

A series of films exploring what it means to be a man in 2017.

social - digital

When was the last time you lied to your partner? Can you imagine growing old with your girlfriend or boyfriend? We discuss love, lies, sex and secrets with a group of couples. We asked a group of guys what it takes to be a man in 2017.
 

Featuring guys talking about a range of topics, from the last time they cried to how they feel about their body, each one offered a new take on what it is to be a man today.

We created 9 short films in total, from about 80 hours of footage, releasing several episodes to coincide with related events (like our film that looked at the relationship between father and son for Father’s Day). 


 
Nicknames; everybody has one, sometimes two or even three. Where do they come from and what do they mean? That's what we explore in our next Men In Progress episode. We asked a group of guys what it takes to be a man in 2016.
Most guys out there are unhappy with the way they look. But what does body image mean to men in 2016? What does the perfect male body look like? We asked a group of guys what it takes to be a man in 2016. Check out what they said in our Men In Progress series.
Is the manliest man you know your dad, or are his dance moves just a joke? We asked a group of guys what it takes to be a man in 2016. Check out what they said in our Men In Progress series. Think different?

Agency: TMW Unlimited

My role: Concept, Copy + Social

Credits: CD - Jeff Bowerman | Strategy - Simon Butcher | Director - David Stoddart | Production - DARK ENERGY