ABSOLUT VODKA
Essentials Brand Platform
toolkit - print - shopper - Video
A pitch win. We were briefed on creating a brand platform that positioned Absolut as an integral part of social events.
We created these key visuals and global toolkits for on and off trade (POS, print and digital), turning the iconic bottle shape into objects that signify occasions.
My role: Pitch lead, concept, copy & art direction
Creative Director – Mark Urey, Lead Designer – Nick Raven CGI – James Mattius & James Atkins
Photography – Lizzie Mayson
Stylist – Olivia Bennet
